7 Tips for Finding the Best Article Writing Services
With so many content writing companies online, it can be hard to pick out the right article writing services for your business. So how do you find the needle in the haystack? It does not have to be a complicated process. However, before you begin, you must realign your goals and business visions. Knowing what you want makes it easy to separate the wheat from the chaff. So are you looking to increase web traffic? Or do you want to increase the readership of your blog by increasing ranking? If you have a list of goals, you can go ahead to identify the best content writing services to help you achieve your goals. The following tips will make the task of finding a high-quality article writing company easy.
Identify the Qualities You Are Looking For
The task of finding a content creation agency will be hard if you are not sure about what you are looking for. To avoid flying blind, you need to have a list of characteristics that will guide you. Your goals can be to increase audience engagement, build your website authority, and boost SEO ranking. To achieve them need a writing agency who understands the importance of writing a magnetic headline paired with engaging content and persuasive words. Expertise in SEO practices and creating authentic content is also vital for the success of your business.
Make a Budget for Article Writing Services
When shopping around for a content writing service price is an essential factor. While some agencies charge high rates for their services, sometimes they may not be the best option for your budget. Although their services are reliable and efficient, you need to choose a service that your business can afford. Therefore, set a limit on how much you can invest in content creation. The budget will guide you in identifying the best article writing services you can hire. However, you should be careful not to compromise on quality.
Make a List of Potential Article Writing Services
The first step in identifying the best article writing service provider is by making a list of high-quality writing services. But where do you find them? Here are a few methods of finding content writing companies to add to your preliminary list.
Asking for referrals is the best place to start. If your friends or family members can offer recommendations, it will save you the trouble of having to search online. Seeking referrals from employees can also bear fruits, especially the IT support staff and web designers. Reaching out to acquaintances and fellow entrepreneurs on online forums like LinkedIn can help you expand the preliminary list.
Online Freelancing Forums
Online forums offer the opportunity to tap into international talent. There are varieties of job boards to find the best content writing services. You just need to be smart when searching, for instance, use keywords that are specific to the style of writing you are looking for. You can also search according to geographical location or niche. However, location can be limiting in terms of quality. Therefore, if you can find a writing agency that delivers pure gold, then who cares about their location?
Contact Websites Which Have Blog Posts You Love
A majority of online business owners have a list of their favourite blogs, which they visit regularly. How about finding out the authors of those fantastic pieces? You can ask them if they use a writing agency for their content and ask for a referral.
Look For Shared Posts
High-quality writing services write highly shareable content. Therefore, if you come across content that attracts many social media shares, you should contact the authors and find out if they can work for you.
Set Up a Write for Us Page on Your Website
You can seek out applications from the visitors to your page. If your site has steady traffic, you will get a good number of applications.
Research the Qualifications of Prospective Article Writing Services
With a preliminary list of potential writing services, you need to start eliminating services that may not be a good fit. Use the level of experience, writers’ qualifications, and their writing capabilities to determine their level of expertise. But why does experience matter? While you can find a new article writing company to do the job at an affordable rate, the level of quality may not match that of your competitors. Therefore, if you want top-notch content that will deliver results, you need a company with experience. Writing is a skill that develops over time, and the more years a writing company has under their belt, the better the service. Start your study by visiting their website and reading their online portfolio. The appearance of the site and the samples attached will give you a clear picture of their writing style. Some include key performance indicators to explain the results the article delivered.
You also need to review the article writers of the content writing service. What qualifications do they have? How are their writing skills? Do they have excellent grammar and a knack for storytelling? An article writing company should have the best writers in the market. The writers should be experts in crafting high-quality content. They should also be able to create compelling headlines, attention-grabbing introduction, and articles that flow logically. If any of the companies in the list lack excellent writers, they cannot work for you. Other key indicators of high-quality services include:
- Ability to adapt and emulate any writing style
and voice- Different brands have a unique tone and style for communicating with
their audience. Therefore, the writing services should be experts at capturing
any voice and writing for various audience.
- Content mapping- how well do they perform their keyword research? How do they research their audience? Content mapping is vital in search engine optimisation and is an essential factor to consider in a writing service.
- Multiple types of content- a writing agency that can produce various forms of content should move to the top of your list. Your business doesn’t require blog writing services only sometimes you need sales copies, case studies, web content, and press releases. A content creation agency that delivers all your writing needs will make a great partner.
- Pricing- if a company charges an affordable price chances are the quality is not that great. Some writing agencies will use low-quality writers to lower their operating costs. Do not cheap out. It is better to pay a higher fee for the best quality.
Read Online Reviews and Testimonials
When looking for information about a prospective company, their website and LinkedIn profiles are your allies. You will find testimonials and customer reviews on the site. Sometimes it is prudent to look at their client’s websites and get first-hand information on the quality of the service. From the samples, you can tell whether the content is suitable for your marketing strategy. Customer reviews also give you insight into the services to expect from the writing company. You can find out how they handle revisions and whether they can include imagery to the articles they produce. How is their work structure and communication? You need a company with a simple work format that ensures effective content delivery and open communication.
Contact the Writing Company to Identify If They Are a Good Fit
Using qualifications and testimonials, you can narrow down your list to three potential writing companies. Contact the three companies and set up a meeting to discuss your content requirements. You can also invite them for an interview. During the meeting or interview, find out the experience they have in writing content for your niche and how they can help you achieve your goals. Allow the company to pitch their ideas and explain their expertise in content creation. Here you should get information on how they plan to improve your search engine rankings. They should also write down a plan and come up with topic ideas that will increase the success of your website.
Have a Test Article and Then Clarify Terms
If you like the article sample and feel at ease working with the company, then you are ready to seal the deal. However, a test would be a great idea to remove any lingering doubts. Hire the company to work on a small project to learn their skills and identify their potential. After the initial project, you can hire them on a retainer position for your content needs. However, for your relationship with the writing company to be successful, you need to clarify issues like revisions and your expectations. Together you can come up with a plan to keep the content fresh and alive.
Many talented writers can help you take your business to greater heights and increase revenue. However, you need to know how to pick out the best. Content creation companies are worth the investment due to their high level of professionalism and production capacity. The above tips can help you identify the best article writing service for your content needs.